Our Story 2018-03-06T22:19:18+00:00

Our Story

Arrow Mapping was created by four outdoor enthusiasts who recognized an unfilled need in aquatic maps. The idea was to create the highest quality and most accurate lake maps available and provide a marketing platform for local businesses and county services to get their messages to the right consumers.

The first major was a project with AIS (Aquatic Invasive Species) creating educational maps for boat inspectors to hand out to recreational boaters and fisherman as a thank you for taking the time to keep our lakes clean. The AIS project solidified our standing in map development and lead us to a partnership with Garmin International. This has allowed us to continue driving innovation in the mapping industry by combining the highest quality maps with unparalleled accuracy.

“When you want to see the Big Picture”, let Arrow mapping show you the way.

Jeff Hedlund
Jeff HedlundHead Cartographer - Co-Founder
Jeff is a leader and innovator in the surveyed map industry. Founder and co-owner of Lake Master, the first mapping company of its kind in the state of Minnesota, he brings immense knowledge of lake data throughout the country and the process it takes to create the finished product.
Trista Oseland
Trista OselandSales Director - Co-Founder
Trista leads our sales team and is the top sales force in her field. Her love of the lakes is paired with her motivation and drive to reach our company goals.
Tiffany Schmidt
Tiffany SchmidtDirector of Human Resources - Co-Founder
Tiffany came from the mapping industry as well as one of Lake Master’s first employees. She understands the importance of details and has our clients best interests in mind at all times.
Dan Kavanaugh
Dan KavanaughMarketing Director - Co-Founder
Dan has had a successful career of starting companies and running businesses. He has a passion for the outdoors and enthusiasm to learn and share all that he can with others.